Visualsoft to Shopify Migration: Everything You Need to Know

Visualsoft to Shopify Migration Services

Migrating from Visualsoft to Shopify can be a game-changer for your eCommerce business. Shopify offers a more flexible, scalable, and feature-rich platform, but transitioning from Visualsoft requires careful planning to ensure a smooth process with minimal disruption to your online store.

At NB eCommerce & Design, we specialise in seamless Visualsoft to Shopify migrations, handling every aspect of the process for UK retailers. Whether you’re looking to move your entire product catalogue, preserve your SEO rankings, or improve your site’s functionality, our expert team is here to help.

Key Aspects of Migrating from Visualsoft to Shopify

1. Product Data Migration

Your product data is the backbone of your store, and migrating it correctly is crucial. We ensure a smooth transition by:

• Exporting all Visualsoft product data as a CSV file.

• Using advanced tools like Matrixify to structure the data for Shopify.

• Mapping key product fields such as Product Type, Vendor/Brand, Tags, Collections, and Meta Fields.

• Configuring your Shopify store and theme to effectively utilise this data.

2. URL Redirects & SEO Preservation

One of the most overlooked aspects of migration is ensuring that your existing search engine rankings remain intact. Shopify has a different URL structure from Visualsoft, so we:

• Record all existing product and page URLs from your Visualsoft store.

• Set up 301 redirects to maintain SEO equity and prevent broken links.

• Optimise page structure and metadata to align with Shopify’s best SEO practices.

3. Migration of Non-Product Content

Aside from product data, we ensure that all other important website content is transferred efficiently, including:

• About Us, Contact, FAQs, and Policy pages.

• Blog articles and categories, manually migrating content to retain SEO value.

• Enhancing pages with improved design and SEO-friendly content for better performance on Shopify.

4. Domain & DNS Settings

Switching your domain to Shopify requires careful handling to avoid disruptions, particularly if you have associated email accounts or third-party integrations. We recommend:

• Backing up your existing DNS settings before repointing your domain.

• Ensuring email services and third-party tools continue to function correctly post-migration.

• Managing the transition to Shopify with minimal downtime.

5. Business & Marketing Automation Setup

Maximising Shopify’s automation features can significantly enhance your business operations and marketing efforts. We help with:

• Setting up automated email marketing flows via Shopify Email, Klaviyo, or Omnisend.

• Configuring abandoned cart recovery emails to improve conversions.

• Implementing automated inventory and order management tools.

• Setting up customer segmentation and loyalty programs.

• Integrating social media and Google Ads tracking for better marketing insights.

6. Custom Configuration & Store Setup

Shopify’s flexibility allows for a more tailored eCommerce experience. We help configure your store by:

• Setting up a custom theme that aligns with your brand identity.

• Integrating essential Shopify apps and features for enhanced store functionality.

• Providing guidance on best practices for managing your new Shopify store.

Why Choose NB eCommerce & Design?

Migrating from Visualsoft to Shopify is more than just moving data—it’s about optimising your store for success on a new platform. With our expertise, you can expect: 

• A smooth, hassle-free migration with minimal downtime.
• SEO-friendly strategies to maintain and improve search rankings.
• Custom store configuration and theme setup for a seamless shopping experience.
• Ongoing support and consultancy to help you make the most of Shopify.

Ready to Migrate from Visualsoft to Shopify?

Every migration is unique, and there are additional factors to consider depending on the size and complexity of your store. If you’d like to discuss your migration in detail, I’d be happy to arrange a phone or video consultation.

Let’s make your transition to Shopify as smooth and successful as possible. Get in touch today to start your migration journey!

Related Articles:

Learn more about Shopify and migrating from other ecommerce platforms here:

Mastering Website Migrations
Setting Up Email Marketing Flows
Shopify PDP (Product Detail Pages)