Joe’s Garden wasn’t just another Shopify site. It’s a brand with character, warmth, and a loyal customer base – and that meant everything had to feel personal. Rather than forcing a generic template to fit, we used a flexible theme as a base and shaped it around the brand, not the other way around.

That’s what separates NB eCommerce & Design from a typical theme installer. Our work is always:

• Collaborative – we work closely with the business owner
• Considered – we make thoughtful decisions based on the brand and goals
• Custom – no one-size-fits-all solutions

Here’s a quick summary of what this project involved:

• Shopify theme selection and advanced customisation
• Full store setup including taxes, payments, shipping & templates
• Visual and UX improvements throughout
• Brand-aligned content writing and layout planning
• API collaboration with a third-party system
• Daily order export automation via app integration
• Training, advice, and post-launch support

We started with a flexible, high-performing Shopify theme as our foundation – but that’s where the ‘off-the-shelf’ approach ended.

• Adjusted the standard theme styles and layouts to match Joe’s branding
• Built custom sections throughout – no cookie-cutter pages here
• Tweaked navigation, fonts, spacing, colours and icons to reflect Joe’s visual style

Every detail was considered to ensure the finished site was unmistakably ‘Joe’s Garden’.

Behind the scenes, we took care of everything to make sure the store was ready to go from day one:

• Shopify store setup and configuration
• Payment and shipping settings
• Tax rules and checkout customisation
• Setting up metafields and product templates to allow flexibility across ranges

Working closely with Joe, we developed all-new content for the site – written in his voice, and designed to help the customer connect with his products and ethos. This included:

• Homepage messaging
• Collection and product import
• Storytelling elements to bring Joe’s values to life
• Helpful tips and guidance for customers browsing and buying

Joe had specific requirements that went beyond Shopify’s native features – so we made it happen:

• Worked alongside a third-party developer to build a custom API integration
• Setup and configured an app to automatically export daily order CSVs for streamlined fulfilment
• Made theme-level changes to ensure the API data was reflected accurately on the frontend

We didn’t just hand over the keys and walk away. Joe received full guidance on:

• How to use and update the Shopify admin
• Adding new content and products
• Using the theme’s custom sections for future updates
• Best practices for SEO and content strategy

Joe now has a store that looks exactly how he imagined, works like a dream, and is built to grow. Key outcomes include:

• Strong brand identity throughout every page
• Improved user experience and customer confidence
• Streamlined order fulfilment process through API + CSV app
• Easy content management for the Joe’s Garden team
• Future-proofed for ongoing development and expansion
  

It’s a site that reflects the passion behind the brand – and gives Joe the platform he needs.