NB eCommerce & Design is now a Shopify Select Partner

After a very busy 2025, I’m pleased to share that NB eCommerce & Design has been awarded Shopify Select Partner status by Shopify (January 2026).

This recognition places us within Shopify’s tiered Partner Program, which highlights partners that can demonstrate proven results, verified capability, and consistent commercial impact for merchants on the platform. 

What is a Shopify Select Partner?

Shopify’s Partner Program includes earned tiers (above the baseline “Registered” level). The Select tier sits above Registered and below Plus, Premier, and Platinum.  In Shopify’s own tier guide, Shopify Select Partners are described as partners with demonstrated expertise supporting small and medium-sized businesses (SMBs), and they’re eligible for benefits including a tier badge and Partner Directory access. 

What’s required to become a Shopify Select Partner?

Shopify positions tier achievement as performance-based, measured across commercial impact and credential attainment. 

1) Commercial impact (performance outcomes) To qualify for Select, Shopify’s published tier requirements include meeting thresholds across:

• Revenue contribution to Shopify via either:
  • Referral & co-sell revenue, or
  • Existing merchant revenue (linked to collaborator access) 
• Deal minimums (a minimum number of merchant “shops acquired” within defined timeframes).

2) Credential attainment (verified capability)

Shopify also requires demonstrated skills through Shopify Verified Skills credentials, including: 

• A minimum number of Verified Skills achieved across the organisation, and
• A minimum number of people in the organisation holding those credentials 

3) Ongoing compliance

Shopify also makes clear that partners must remain compliant with the Partner Program Agreement and policies to be eligible for tier status and benefits. 

Why this matters for UK retailers and growing brands.

For merchants, Shopify’s tiering is intended to make it easier to identify partners with verified experience and consistent delivery. Shopify’s Partner Directory, for example, explicitly categorises partners by tier and is designed to help merchants compare and contact potential partners. 

In practical terms, Shopify Select Partner status is a strong signal that you’re working with a partner who has:

• A track record of successful Shopify delivery for real merchants
• Current platform knowledge backed by Shopify Verified Skills
• Demonstrable commercial impact and ongoing alignment with Shopify’s program standards

What this recognition means for NB eCommerce & Design clients

At NB eCommerce & Design, we specialise in helping brands get more from Shopify—whether that’s launching a new store, improving conversion rate, streamlining operations, or building a scalable platform that supports growth.

Being named a Shopify Select Partner strengthens what our clients already rely on us for:

• Sharper strategy grounded in Shopify best practice
• Higher-quality builds with performance, UX, and maintainability in mind
• Confident decision-making on themes, apps, integrations, and Shopify roadmap choices
• A partner relationship built for the long term, not just a one-off project

Ready to improve your Shopify store? 

If you’re planning a new Shopify build, migrating from another platform, or want to increase revenue from your existing store, I’d love to help.

Get in touch with Nigel Burke at NB eCommerce & Design and let’s talk about what’s next for your Shopify store.